Conversion rate optimization (CRO) is the process of improving the percentage of visitors to a website that complete a desired action, such as making a purchase, signing up for an account, downloading an app, etc.

The main goal of CRO is to increase conversions by testing and optimizing elements of the user experience to remove obstacles and encourage the desired behavior.

The overall goal is to use data and testing to continually refine the user experience until the highest possible conversion rates are achieved for each goal. This helps businesses acquire more customers and generate more revenue from their traffic and marketing investments.

CRO can increase conversions by 50-100% by improving usability, decreasing friction points, and clarifying calls to action. More conversions mean more leads and sales for your business.

It involves an audit of your site, goal setting, testing improvements, analyzing results, further testing and iterative optimization. We work closely with you throughout to align goals and rollout changes.

Some simple changes see results within weeks. More complex projects may take 2-3 months to fully implement and measure results. On average, you can expect to see a 15-30% increase in key metrics within the first 2 months.

A/B testing is a technique used in conversion rate optimization where two or more versions of a single variable are tested to determine which one performs better.

Changes are made to things like content, design elements, or messaging, and then the different variations are randomly shown to visitors to see which one results in more conversions. By carefully analyzing the data from these experiments, insights can be gained about what is most effective at nudging user behavior in the desired direction to increase conversion rates.

Over time as many A/B tests are run, websites and landing pages can be successively optimized to achieve the highest performance.